VFX house’s previs, virtual production, techvis and postvis services become part of integrated offer

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VFX and animation studio Framestore is launching a pre-production service for the film and TV industries.

FPS - Framestore Pre-production Services – will offer standalone pre-production support to clients, or can be used as part of an end-to-end production solution.

The move sees the company’s previs, virtual production, techvis and postvis services become aligned with Framestore’s Art Department, virtual production team and R&D unit, and integrated with the company’s VFX and animation teams.

Framestore says the move builds on work it has done on films such as Gravity and the knowledge gained during the company’s eight-year London joint venture with visualisation company The Third Floor.

The new team is led by Alex Webster (pictured, top right), who joins as MD, Pre-production Services from running The Third Floor, London. He will report directly to Fiona Walkinshaw, Framestore’s global managing director of film (pictued, centre).

“This work aligns Framestore’s singular VFX and animation craft with a granular understanding of the visualisation industry,” says Webster. “It marries the company’s extraordinary legacy in VFX with established visualisation and emergent virtual production processes, supported by bleeding edge technology and dedicated R&D resource to inform the nimble approach which our clients need.”

“Pre-production is a crucial stage for film-makers,” says chief creative officer Tim Webber (pictured top left). “From mapping out environments, to developing creatures and characters, to helping plot action sequences it provides unparalleled freedom in terms of seeing how a story unfolds or how characters interact with the worlds we create.

“Bringing together our technical innovation with an understanding of film-making we want to offer a bespoke service for each film and each individual to help tell compelling, carefully-crafted stories.

Framestore’s credits include Avengers: Endgame; Blade Runner 2049, Gravity, His Dark Materials and Watchmen.