Islington Square will be home to cinema chain’s first Odeon Luxe & Dine brand
Odeon is set to launch a ’dine-in’ cinema brand, Odeon Luxe & Dine.
Located in Islington Square, and open for business by the end of the year, Odeon Luxe & Dine will be the cinema chain’s new dine-in offering with a ‘premium’ menu.
The menu includes Wagyu Beef, Corn Fed Chicken and Moving Mountains Vegan burgers, Wild Boar Hotdogs and Flatbread Pizza. On the drinks front, the Oscar’s Bar will sell alcohol including champagne and cocktails.
The move comes as cinemas step up their fight to attract customers who can watch a huge array of programming via on-demand platforms on big screens in their own home.
Odeon Luxe & Dine will sit within the Odeon Luxe family, which currently spans 21 sites in the UK.
Carol Welch, managing director of Odeon UK&I said: “It’s everything that our guests already love about the Luxe offering, including luxurious recliner seating, with the addition of our all new dine-in menu.”