Ross will now look to blend its Streamline MAM with the Primestream products
Ross Video has acquired media asset management (MAM) provider Primestream, as used by the likes of Cisco, Microsoft Studios, Verizon Media, USC Annenberg School of Journalism, Nordic Entertainment Group, RSI (Radiotelevisione svizzera), the NFL Network, ABP News and Sun TV.
Primestream supports a comprehensive range of workflows, from HD to 4K and VR/360, enabling users to streamline editing, newsroom metadata logging and control room playout. Primestream makes it possible to share, edit, review and approve content prior to broadcasting live; on-demand play-out; or publishing to OTT platforms.
The acquisition of Primestream is Ross Video’s seventeenth since 2009. The Primestream portfolio and teams led by president/CEO Claudio Lisman and EVP Namdev Lisman, along with the company’s R&D and technical support teams, will all transition over to Ross.
Ross will now look to blend its Streamline MAM solution with the Primestream products to create a feature-rich graphics and production asset management platform.
Lisman said: “We are extremely proud of what we have achieved here at Primestream, from both a solutions development and customer engagement perspective. We have built an exceptional team that’s very customer centric in approach. In joining Ross, we are joining a like-minded group that will help us reach new international markets, scale much more effectively and realize our aspirations.”
David Ross, Ross CEO, added: “Acquisitions have played an important role in our success and this acquisition – our largest to date – will be no exception, I’m sure. The combination of Primestream MAM and media tools plus our world leading automation, graphics, and powerful newsroom computer system tools is extremely enticing and will provide customers with a truly world-class, end-to-end integrated Media Asset Management solution.”