The company will be exhibiting at this year’s show, which returns to the RAI, Amsterdam in September
Sony will be at IBC at the RAI in Amsterdam from 9-12 September, with a physical stand in the Elicium and a complementary programme of online events.
The company will showcase under the theme of Live your Vision, focusing on core technologies such as the cloud and IP and an environmentally responsible strategy.
Olivier Bovis, head of media solutions, Sony, said: “We’re delighted to return to IBC this year after two years of online participation due to the pandemic. We look forward not only to meeting many of our long-term partners, friends and customers, but also to showcase where we know the media industry to be heading and how we are an integral part of that journey. We know that value creation, remote and distributed production, sustainable platforms and workflows efficiencies are the cornerstones of any broadcaster or media industry business in the next few years and we will be shaping the future with them to bring production at any scale, anywhere.”
Steve Connolly, director, IBC, added: “More than ever, IBC 2022 is sharply focused on empowering exhibitors, speakers and visitors – the whole community – to engage with each other face-to-face. We’ve already seen a number of live events take place and we are looking forward to returning to the RAI, Amsterdam and enabling everyone on our show floor to get back to business in the face-to-face way they have missed.”