Western Digital launches SanDisk Professional brand

Western Digital has launched the SanDisk Professional brand of storage devices, aimed at content creators.

The SanDisk Professional range is born out of the SanDisk consumer brand and Western Digital’s G-Technology brand.

The SanDisk Professional line offers “professional-grade” performance and “enterprise-class reliability”, says Western Digital. It includes the Pro-Cinema CFexpress VPG400 card, with video recording at a minimum of 400MB/s. There’s also the Pro-Reader series of four devices that support SuperSpeed USB 10Gbs, and works with camera media including CFastTM, CFexpress, RED Mini-Mag Edition, CF, microSDTM and SDTM cards.

The SanDisk Professional series also offers the Pro-Dock 4 – a four-bay reader docking station designed for multi-camera productions, enabling up to four simultaneous card offloads.

Jim Welsh, senior vice president and general manager of the Consumer Solutions business at Western Digital, said: “Our customers trust their life’s work to our products. We design and create solutions for every stage of the creative process, harmonising our customers’ experience so they can save time and focus more on creating. Expanding our brand family with SanDisk Professional allows us to offer advanced solutions to people around the world who rely on the best technology available for their inspiring work.”