iCity has been selected as the preferred bidder for the Olympic Park press and broadcast centre.

iCity, which is a subsidiary of data centre company Infinity, wants to turn the 1m sq ft Stratford site into a “world-leading centre for technological expertise”.

It will be based around a £350m cloud computing centre and will include a data centre, media studios, a university, a digital academy and a new business incubator.

The DIA Group, a support services company to the creative industries, is leading the media aspect of iCity’s bid, with support from a range of production and post-production outfits.

iCity emerged as the only remaining bidder from a shortlist of three after UK Fashion Hub last week pulled out of the running, citing “unease” with the process.

iCity said its plans would create 4,600 jobs at the site, with a further 2,000 in the local area.

iCity chief executive Gavin Poole said: “iCity will provide a sustainable legacy for the local community through the creation of thousands of jobs, apprenticeships and training opportunities.

“The incredible track record of start-ups and entrepreneurs in East London is growing at an impressive rate, and this is a chance to provide additional connectivity, capacity, investment and highly advanced infrastructure.”