Tributes have been flooding in for former History Channel creative director Terry Yetton who passed away on 18 June.

Enormously popular in the industry, Yetton was said to have been blessed with an enormous range of talents and contributed a huge amount to the promotions world.

One homage stated that he had “bucket loads of creativity, talent, commercial acumen and integrity” while another declared “he was quite simply a thorough-going gentleman in every sense of the word.”

More tributes can be viewed at

Yetton enjoyed a varied and fruitful career, including stints with the BBC, ITV and Sky.

A founding member of Promax UK, he was the driving force behind the Promax UK Student Awards which will now be re-named in his honour.

From 1996 to 2003 he worked as creative director for The History Channel and The Biography Channel. His other roles included head of promotion at Anglia Television.

Yetton’s huge contribution to broadcasting was recognised when he was awarded a Lifetime Achievement Award by Promax UK in 2005.

A funeral will take place on Friday 11 July in Norwich. It is requested that flowers are from family only, but anyone wishing to make a donation to the British Heart Foundation can send a cheque to:

Rosedale Funeral Home,
Yard House,
High Street,
NR17 2EH.

At his family’s request, there are also plans to organise an informal celebration of Yetton’s life for his many friends and colleagues. It will be held in London in the autumn and further details will be posted on the Promax UK website nearer the time.