UK firm Rights Management Systems (RMS) is gearing up to launch what it claims is the first wholly web-based rights management system.

Managing director Jason Jones (pictued) said the eponymous software helps users keep track of potentially complicated contracts and permissions, telling them when sold content will be available to sell again.

The former Harris systems director said he believed it to be the first cloud-based rights system.

“Using the cloud dramatically reduces cost, and we are sure that our software will bring a rapid return on investment.”

Users can access the software from anywhere in the world provided they have an internet connection.

“Return wise, most people leave at least £10,000 of unsold rights on table every year, possibly more. Or, they don’t know they’ve got them to sell. We look to provide a return on investment in less than a year,” Jones said.

The chief executive of one of RMS’ existing customers, Andrew Johnston of Country Channel TV, said: We own much of our programming and also represent other producers.

“Managing the buying and selling of international rights across multiple territories, distribution platforms and formats is highly complex. Maximising the available revenue is key.”

The software will be on show at Miptv in April.