UK subscribers will be able to watch all 64 games of the World Cup 2010 on select mobile phone networks.
Mobile delivery was first trialled during the 2006 tournament, but this time host broadcaster HBS will produce a dedicated mobile feed for near-live broadcast and recorded highlights.
For match production, a special camera, adjacent to the main wide and high camera position of soccer coverage, will re-frame the action specifically for mobile.
“Players in wide shots can look like ants on small screens so we aim to frame shots closer to the action,” said HBS chief executive Francis Tellier.
Other mobile content packages will contain footage from one of 32 news crews assigned to each team.
Fifa is also considering broadcasting some of the World Cup games in stereoscopic 3D to audiences in cinemas or at outdoor large screen