All Ad-funded programming articles
-
NewsJamie Oliver preps air fryer series for C4
Chef partners with manufacturer on two parter with tips and hacks
-
NewsSouth Shore and ITV extend M&S partnership with Tom Kerridge format
Chef’s indie Bone Soup will co-produce series coming via ITV’s BE Studio
-
NewsSky lands on ITV VoD ad sales platform
Rivals to step up collaboration for trial period later this year
-
NewsBBCS appoints first head of branded entertainment
Kate Norum joins from Sky having worked with Adobe and Mental Health Awareness
-
NewsIMDb TV adds 15 channels in UK
Amazon’s AVoD service made available as standalone app on Fire TV
-
NewsSky Arts orders AFP debut
Tern’s Adobe-supported My Greatest Shot features iconic work from leading photographers
-
NewsExecs fire AFP warning: ‘it can fall apart’
Channel 4’s Emma Hardy says broadcaster remains cautious
-
RatingsCeleb MasterChef bites ITV rival
ITV’s penultimate Cooking With The Stars comfortably beaten by star chef competition
-
NewsRochelle Humes fronts UKTV AFP
Outline Productions ties with Wickes for Interior Designer in the Making
-
-
FeaturesAFP comes into its own
Ad-funded programming is enjoying a resurgence as its reputation improves and traditional ad spots take a hit from the pandemic
-
NewsPulse Films: shared vision crucial for AFP
Nelesh Dhand urges indies to pick brand partners wisely as Covid reinvigorates genre
-
NewsC4 seeks suppliers to join Emerging Indie Fund
Nine sub-£3m firms to receive development cash and commissioner support
-
-
-
FeaturesBest Content Partnership or AFP: Skoda Tour De Celeb
“A brilliantly conceived campaign and a genuinely well produced show”
-
FeaturesThe key to making great AFP
Advertiser funded programming is growing as online ad spend puts a dent in broadcasters’ finances. But how do you ensure a good result for everyone involved?
-
-
NewsDiscovery hunts UK pitches
US network Discovery Channel is searching for motoring formats and Hunting Hitler-style investigations as it urgently looks to fill its schedule over the next 12 months.
-
NewsAtomized wins race to follow Atlantic Challenge
Multiplatform producer Atomized is to follow the Talisker Whisky Atlantic Challenge rowing race after winning a competitive pitch from ad-funded programming business Precious.