Initial names creative director

Banijay UK label Initial has appointed Big Brother creative head Tamsin Dodgson in the newly created role of creative director.  

Dodgson shepherded the label’s 2023 Big Brother relaunch, and since then has overseen all aspects of the franchise, including Big Brother Late & Live, Celebrity Big Brother and Celebrity Big Brother Late & Live. 

In her new role, starting in November, she will oversee the label’s entire slate of entertainment and reality TV formats, including ITV’s Big Brother and Soccer Aid.  

Reporting to managing director Katy Manley, she will lead on editorial decisions, collaborate with the development team to generate new format ideas and work closely with executive producers, directors and talent. 

Manley said: “We’re so pleased that Tamsin is moving into this role. Her talent and wealth of experience make her the perfect person to help shape Initial’s next chapter. 

“As we continue to expand our award-winning slate and build on the momentum of recent successes, Tamsin’s editorial expertise and creative leadership will be invaluable as Initial moves into 2026, creating standout content that resonates with audiences both in the UK and internationally.” 

Dodgson added: “Initial has had an incredible year - delivering stand-out, award-winning TV shows that have had real impact. There’s a buzz and excitement as Initial continues to grow, and I can’t wait to get started in this new expanded role, working more closely with the wider team whose talent and creativity are second to none.”  

Dodgson has previously worked across reality formats, documentaries, and factual entertainment, exec producing The X Factor, The Only Way Is Essex and Celebs Go Dating, and working on other titles including I’m A Celebrity, Love Island and Dancing with the Stars.