Blackmagic Design is waiting to discover what the market makes of its recently unveiled digital cinema camera before it decides whether to launch a second device.

Last week, the Australia-headquartered company surprised the broadcast industry when it unveiled a 2.5K digital camera with 13 stops at NAB in Las Vegas.

Chief executive Grant Petty said it wanted to gather as much feedback on the camera as possible before deciding whether to build another.

“The whole strategic analysis for getting into cameras was me asking one of our engineers if he thought we should make a camera and he said, ‘yeah, that’s a good idea’. And that was it.

“I’m not sure if we’ll make another model or another camera. There are a bunch of things we can do to add to this [camera], but we don’t have any real longterm plans, we’ll just see where it goes.”

According to Petty, a 4K device is “not a high priority” for the firm.

“We’ll get this camera out the door, get some feedback and then start the process of what we do from there.”

Petty told Broadcast the camera was inspired by the “awesome” Canon 5D.

“We wanted to make something that would complement the 5D but allow people to use the same lenses. I thought that if we could capture higher than HD resolution, a wide dynamic range and provide the ability to colour correct the shot with a better workflow, we’d have an even better product.”

UK resellers including Jigsaw and CVP are already taking orders for the £1,925 camera, which is due to ship in July.

For the full interview with Petty, click here