LadBible Group launches on TV

Social entertainment business LadBible Group is making its TV debut by launching a FAST channel with Samsung TV Plus, Broadcast can reveal.

Available in the UK on Samsung TV Plus from today, the LadBible FAST channel will showcase the group’s youth-skewing original programming 24 hours a day, including hit series such as Minutes With, spotlighting personal stories from interesting people; Snack Wars, featuring celebrities trying out different foods; and Agree to Disagree, in which people debate controversial topics.

To mark the launch, LadBible Group has launched format Jury Room, a debate show hosted by ‘juries’ of barristers, business owners, gangsters and Gen Z influencers.

The first episode of the six-part series asks the question ‘should we bring back military conscription in the event of war?’ and will be available on connected TV and YouTube.

Head of originals Becky Gardner said: “LadBible on TV presents an exciting new opportunity to expand our reach and connect with even more viewers of our shows.

“This launch reflects our dedication to being where our audience is, delivering always-on entertainment that they love - anytime, anywhere, on any screen.”

Head of Samsung TV Plus EMEA Gus Grimaldi added: “LadBible is a global powerhouse of entertainment, and we’re thrilled to bring their first-ever TV channel to Samsung TV Plus users for free in the UK.

“With young viewers rapidly turning to connected TV and watching from the comfort of their own homes, Samsung TV Plus is at the forefront of connecting audiences with high quality entertainment. LadBible is the ideal content partner to reach the ever-growing number of FAST TV viewers.”

The FAST channel is now available pre-installed on 2016+ Samsung Smart TVs and on Samsung Galaxy smartphones and tablets.

The UK’s fifth largest social and digital business, LadBible has recently expanded US female-skewing brand Betches into the UK.