It has previously shown the National League on the social video platform

DAZN TikTok Serie A

DAZN will live stream the Serie A clash between Sassuolo and AC Milan on TikTok. 

Following up on the broadcaster’s stream of the National League on the platform last year, this is the first time that it has done so with Serie A in the UK and Ireland. It will be available on @DAZNFootball at 2pm on 3 May, with the stated aim to turn casual viewers into committed fans. 

According to GWI Data, 2025 saw over one million #SerieA posts on TikTok and one in five TikTok users globally are following or interested in the Italian football league. 

Pete Oliver, CEO of growth markets at DAZN, said: “Partnering with TikTok to bring Serie A to more fans is the latest step we are taking towards making football more accessible, immersive and interactive. Fans anywhere across the UK & Ireland will be able to watch a fixture from one of the world’s top divisions, with two teams rich with history, underpinning DAZN’s ongoing commitment to bring sport to more fans.”

Abbie Raybould, global sports partnerships at TikTok, said: “Working with DAZN to bring live Serie A to TikTok is a big moment for how fans experience football on the platform. What we’re seeing now is fans not just watching, but getting involved, reacting, commenting and shaping the moment together. TikTok Live makes that feel immediate and shared, turning a match into something you’re part of, not just something you watch.”