1.2m tuned into the MLB live stream
The inaugural FTX MLB Home Run Derby X event in Crystal Palace Park, London attracted more than 1.2 million viewers via live stream and 6.9m total event views across MLB’s social channels.
There were also 808,000 engagements from event day content on MLB social channels, and it was found that 77% of TikTok live viewers were non-followers of MLB. The live stream was hosted by Josh Denzel and Emma Saunders.
The Yankees beat the Red Sox 42-40 in the final of the one-day competition, which took place on 9 July. It featured a new baseball format where 4 teams, each with an MLB Legend, a Superstar, a Rookie and Wild Card representing the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers and New York Yankees, take part in a competition that aims to tie entertainment and sport.
Over 11,000 attended in person, and were treated to interactive baseball-inspired activities, ballpark food, a live performance by AJ Tracey, sets by Reprezent Radio DJs, Bisola and DJ GBE, as well at the opportunity to purchase exclusive MLB merchandise.
Further events will take place in Seoul and Mexico City later this year, and the FTX MLB Home Run Derby X global tour is supported by global experience design company Imagination; creative agency specializing in sport, entertainment and culture Cake; and global media company Team Whistle.
You can watch highlights from the Crystal Palace event below.
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