Global radio presenters star in short series presented by Sky Sports presenter Martin Brundle
Sky Sports and Global have partnered on a campaign around the former’s F1 coverage.
The pair produced a short series in the build-up to the opening race weekend in Australia, which saw Global hosts from across its radio brands take part in a go karting challenge presented by Sky Sports F1 expert Martin Brundle OBE supported with voiceover from Sky Sports F1 commentator David Croft.
Filmed at Silverstone, Heart’s Mark Wright and Pandora Christie, Capital’s Siân Welby and Kem Cetinay, and Radio X’s Chris Moyles and Polly James tackled a lap on a specially built circuit with the aim of setting the fastest lap and securing top spot on the Sky Sports x Global leaderboard.
The series was available on Global Player in the build up to the race, before then being shared on the various brands’ TikTok and Instagram channels. There were also on-air features and live reads on Heart, Capital and Radio X, featuring standout moments from the track day and Brundle’s reactions.
Sky Sports and Global will continue to work together throughout the F1 season, producing content ahead of key races.
Steff Bryant, Sky Sports marketing director, said: “F1 has always been about anticipation, unpredictability and brilliant storytelling — but this season takes that to a whole new level. With new cars, new rules, and new teams, we’re heading into one of the most unpredictable seasons in Formula 1 history: a true race into the unknown.
“Creating something with Global that audiences could follow day by day has brought that sense of unpredictability and excitement to life, building momentum ahead of lights out on 6th March. From Silverstone and throughout the season, we’re giving fans a front row feel for the drama as it unfolds - and reminding them they can watch every F1 race of the season live Sky Sports or stream with Now.”
Mike Gordon, Global’s chief commercial office,r added: “Bringing our radio brands together for the first time in a head-to-head competition and shared campaign of this scale is very special and marks the start of a brilliant partnership. Having Martin Brundle, OBE in the mix added that unmistakable Sky Sports F1 authority and the result is thrilling content for fans, or anyone who simply loves a bit of rivalry.
“With our new Sport by Global division, audiences can expect even more tie-ups like this and we’re looking forward to creating even more epic drama and content in collaboration with our advertising partners and sports rights holders.”
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