Pair have partnered to produce vertical streams of competitions available to fans for free
TikTok will live stream major ESL Faceit Group esports competitions after a partnership was agreed between the two organisations.
The agreement sees vertical live streams of EFG’s top tournaments available on the social video platform, beginning with the Extreme Masters Atlanta earlier this month.
The vertical streams have been purpose-built for the format, with tailored graphics and overlays designed specifically for mobile viewing. As well as the live action, highlights and behind-the-scenes content, also designed for vertical consumption, is also available on TikTok.
In addition, TikTok will also provide access to promotional tools and its gaming creator network, supporting co-streaming opportunities, creator-led amplification, and new forms of community engagement around EFG events.
Steve Ford, SVP of advertising and distribution at ESL Faceit Group, said: “Partnering with TikTok marks an important step in how we evolve esports broadcasting. With the launch at IEM Atlanta last weekend, we introduced a purpose-built vertical viewing experience designed for mobile audiences, while continuing to expand how fans discover and engage with our tournaments.”
Langer Lee, head of global operations at TikTok Gaming, added: “With the new TikTok for Gaming platform, we’re accelerating how the world’s best gaming content partners engage their audiences. ESL Faceit Group embodies that vision - bringing live esports into a format our community genuinely loves, with the interactive engagement that unites content creators, players, and fans in one place.”
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