Prime Focus has reshuffled its senior management team and pledged to invest £1.5m in new technology ahead of the official opening of its New York facility.
Broadcast facilities director Rowan Bray has been appointed managing director of broadcast and independent film in the UK, while former The Hospital Club studio sales manager Anne Marie Phelan has joined the facilities company in a senior sales role.
Prime Focus group managing director Simon Briggs told Broadcast: “Rowan’s new role is a position I’ve been fulfilling in a caretaker capacity, while also performing the group MD role. I will now adopt a group role for an overview of the company’s strategy.”
Bray will not be directly replaced.
Briggs said he hoped Phelan’s appointment would help the Soho facility add more entertainment and comedy clients.
“As we continue to spread into new genres,she will look after sales for the entertainment side of the business. She’s negotiating several projects but nothing we can confirm at the moment,” he added.
The £1.5m investment in kit, including four Baselight grading consoles and two Dolby reference monitors, will be spread across the London and New York sites.
Senior Flame artist Anne Trotman has moved from Prime Focus Commercials in London to boost the local VFX offering at the New York facility, which will officially open in January.
Briggs said relocating some of the company’s creative team to the US would “cement a global way of working”.