BBC Future Media and Technology has awarded a five-year, multi-million pound interactive services contract to Red Bee Media.

Worth up to£25million, the deal will see the former BBC division continue to provide interactive playout, online publication management, systems management and service desk support.

Red Bee Media provided these services during the formal EU procurement process and has been since their launch in 1999.

During the bidding process it is said to have been up against “all the major players in the on demand services in the market.”

Pam Masters, chief executive of Red Bee Media, said: “This contract underlines our commitment to being at the forefront of multiplatform content fulfilment in the linear and non-linear space."

Red Bee Media will provide a 24-hour playout and operational managed service covering:

  • Interactive TV playout, which includes 24 hour support of audio, video, applications and data streams across DSAT, DTT and DCable platforms as well as interactive services on the FreeSat platform

  • Interactive online publication services, which includes presentation and publication of content delivered over internet protocols on the BBC's supported online platforms including web, digital cable, broadband and wireless technologies

  • Systems management, which includes systems management for both interactive TV play-out services and interactive online publication services

  • Hotline and support services, which entails acting as a single point of contact for coordination of operational support, change management and incident management for iTV services, green button, online interactive services, programme metadata, management scheduling and automation systems.

FM&T is the division of the BBC responsible for prioritising and directing all technology investment across the corporation and assisting with the delivery of interactive services to the BBC's audiences including and BBCi (including the red button interactive services).