BDA designed the new on-air branding for Setanta Sports, which has ditched its old red and grey graphics for a striking yellow and black. BDA's package includes 18 idents and 16 bumpers, plus in-match graphics for football, rugby and golf and a complete continuity kit. The agency's design team, headed by Tim Finnamore and creative director Mark Hobbins, based the idents on live-action footage shot on a pitch or against white, using Pirates' Photron high-speed video camera.
The new branding is currently being rolled out across all Setanta's channels.