It won’t be exhibiting at NAB or IBC
Avid has announced that it will continue its pause on exhibiting at large trade shows.
This means that the company will not be exhibiting at NAB, NAMM, or IBC this year, and continues its decision to not exhibit at any large trade shows since the beginning of the pandemic.
Neither NAB or IBC have gone ahead in person since 2019, but both are currently scheduled to go ahead as normal for 2022. NAB is planned for 23-27 April, and IBC for 9-12 September.
Avid explained in a statement that it has made its decision, “due to the ongoing ebb and flow of COVID-19 conditions, the company’s leadership maintains it is not yet feasible to reliably predict the pandemic’s path, nor to ensure that large groups of its employees can be expected to convene at events that typically draw thousands of attendees.”
Avid CEO and president Jeff Rosica said: “In the two years since we’ve exhibited at large trade shows, Avid has been successfully reinventing how we engage and interact with colleagues around the world. The community’s resilience amid the pandemic, and our collective progress in spite of it, is extremely encouraging.
“That’s why across Avid we’re confident we can continue the momentum through our mix of small, focused events and digital programs. We also remain true believers in the reach and connectivity that the industry’s professional organizations can deliver and we look forward to collaborating with them in new and exciting ways.”