It allows discussions, themes, or reactions from the social media site to be added to live productions
Dizplai, the cloud data display system formerly known as Never.No, has partnered with Reddit to bring its content to producers.
The company has integrated Reddit’s API, which means that producers can source and display authentic, real-time conversations and curate topical discussions, themes or reactions in their live production to contextualise news, sports, factual and entertainment stories.
This adds to Dizplai’s platform, whcih aims to bring interactivity to live productions through features such as live polls, interactive apps and QR codes, and display live data within on-board cloud graphics.
Karl Kathuria, Dizplai customer solutions director, said: “The Reddit integration to Dizplai is a fantastic addition to our growing number of social, live data, and messaging channels that producers can access and feature in their live offering today. Our global client base of broadcasters and content creators are seeing great value in producing content that features their audience, enabling them to extend the reach of content and increase tune-in.
“This integration allows our clients to engage directly with the Reddit community, and to bring key interactions into Dizplai, for highlighting on air alongside content from other platforms. Whether they produce fan-led sports programming, or cover the latest election results, producers will be able to source a wider range of content, live.”
Reddit VP for business development and partnerships Jonathan Flesher added: “People come to Reddit to engage with relevant and authentic conversations around topics and interests they are most passionate about. With Dizplai, global broadcasters can now access live public sentiment, tapping into over 100,000 communities worldwide to feature Reddit content on-air, as dynamic community events like r/place unfold in real-time.”