60 HD screens will carry London, local and international news across 15 Underground stations
Euronews has struck a deal with out-of-home ad business Exterion Media and Transport for London (TfL) to bring live news content to London Underground.
The video content will run across Exterion Media’s new channel of full-motion dynamic DX3 screens, which display cross-track projections.
The 60 HD screens will carry London, local and international news across 15 Underground stations, reporting on sports, technology, weather, business and lifestyle updates.
There will be an initial phase in which audience response will be assessed to inform commercial opportunities for brands, such as content sponsorship and advertising.
Euronews head of global out-of-home partnerships Jenny Delcambre said: “Our partnership with Exterion Media and TfL will deliver our daily dose of curated news to London audiences as they travel around the city. The opportunity for engaging this valuable audience is matched by the capabilities of Exterion’s DX3 channel for broadcast.”