It will recruit from the project and commit training resources

Mama Youth PR 2021

Gravity Media has partnered with the MAMA Youth Project to assist recruitment and training of its members. 

The project aims to recruit 18 to 25-year-olds from underrepresented groups, including those with limited opportunity from rural areas and challenging backgrounds, and prepare them for successful careers in TV and media.

Gravity will contribute to its training programme and commit resources to nurturing the next generation of talent. It will also gain access to the project’s talent for filling vacancies.

Since registering as a charity in 2007, the Mama Youth Project has trained 588 young people who have gone on to work at over 100 media companies, including ITV, Sky, the BBC, Warner Bros, the Farm Group and more.

Ed Tischler, managing director of Gravity Media in EMEA commented: “We’ve been consistently impressed with the work of the MAMA Youth Project team. We look forward to learning from their experience as advocates and allies for greater equality and inclusion in the broadcast media industry. From what we’ve seen so far, we’re also convinced that the project’s alumni will make excellent employees and ambassadors for the growing Gravity Media brand.”

Bob Clarke, founder and CEO of the MAMA Youth Project, added: “It’s well known that the ongoing misrepresentation and lack of representation of some backgrounds and ethnicities in the media has a negative effect on wider society. We’re on a mission to change this, and our industry partners, including Gravity Media, play a crucial role in helping us to do so. We hope our collaboration will continue for many years to come.”