Cambridge-based graphics and playout firm bought by Germany’s Rohde & Schwartz

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Rohde & Schwartz has acquired Cambridge-based Pixel Power, which offers graphics, branding, master control and playout systems for broadcasters and playout facilities.

Munich-based Rohde & Schwartz said the acquisition of the 31-year-old firm is part of a plan to expand further in broadcast playout while taking ownership of a company with significant technological leadership.

Pixel Power CEO James Gilbert and CTO Nick Wright will remain with the company in their current positions and continue to develop Pixel Power.

Pixel Power’s systems allow content to be delivered for linear TV, mobile, online and OTT/VOD. Its portfolio of software based IP solutions are virtualisable for the private or public cloud.

Rohde & Schwartz’s head of transmitter and amplifier systems, file-based media solutions, Cornelius Heinemann said: “Together we can combine the software defined technologies and virtualized environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets. ”

James Gilbert, co-founder and CEO of Pixel Power, said: “Our virtualisable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions. Our modern license and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously.”