Proactive named as RED reseller

Proactive UK has been appointed as a reseller for all RED digital cinema products in the UK and Ireland.

Established in 1998, Proactive, sells broadcast and professional video equipment in the UK.

Also known as ProAV, the reseller has offices in Hemel Hempstead and Bromsgrove.

“Partnering with Red is part of our promise to continue offering our customers the best brands available, and having their products available to try before you buy in a purpose built 1500ft showroom is just another way we’re re-defining customer service in our industry”, said Neil Hart, managing director of Proactive UK.