The initiative offers school students the opportunity to create a news story celebrating those who’ve fought for a more equal society
Sky and Adobe have teamed up with Kick it Out on the second year of its ‘The Edit’ initiative, which focuses on equality, diversity and inclusion.
The programme for schools aims to close the digital divide by improving the digital and media literacy skills of young people across the UK & Ireland.
For this year’s competition Sky and Adobe have teamed up with Kick it Out to challenge students to create a news story celebrating those who’ve fought for a more equal society.
Young people will shoot, produce and edit a short news report, with the winning entries being broadcast on Sky and the winning school receiving free Adobe Creative Cloud licenses.
Students will will have access to Adobe’s video creation tools and learn about the different roles involved in the news production process, receiving tips and tricks from Sky Sports and Sky News experts.
Sky executive vice president and chief executive officer, UK & Europe, Stephen van Rooyen, said: “The Edit helps break down barriers that can make the path to a media career only accessible to a fraction of young people. The first year was a resounding success, reaching more young people than we imagined and from communities that have been historically shut out of the media industry.
“It’s a privilege to continue to support Kick it Out’s incredible work to champion inclusion and combat discrimination. At Sky, we’re committed to use our voice and content as a force for good and dedicated to build a more inclusive society for future generations.”
Claire Darley, Adobe vice president for digital media in Europe, Middle East and Africa added: “The mission of The Edit in helping close the Digital Divide is one we strongly support because of the impact it will have on our future generation and their success. Anyone, from any walk of life, should have the opportunity tell and share their story using digital and creative skills; storytelling around timely and important themes, like equality and inclusion, truly empowers young people to use creativity as a force for good.”
Tony Burnett, Kick It Out CEO, said: “It’s great to be able to continue our partnership with Sky, by giving thousands of young people the opportunity to learn new skills, whilst also championing equality and diversity. Access to experience within the media industry should be accessible to all, despite their background, and The Edit is helping to give young people that much needed opportunity.”