The Farm’s long-awaited US push has kicked off with a deal to buy Hollywood-based picture post facility Editgods.
The Farm will add two audio suites at Editgods, creating what joint managing director Nicky Sargent said was likely to be the only combined TV picture and audio facility in Los Angeles.
Sargent said there were plans to broaden Editgods’ client base to take on more reality, documentary and light-entertainment programmes, with the facility set to provide finishing services for the upcoming US version of The X Factor.
Its credits include MTV’s European Music Awards, Miss America 2010 and the launch of Oprah Winfrey’s channel OWN.
“The Farm tends to work across lots of genres and that is the aim down the line, but it’s a more segregated market [in LA] so I don’t expect to be doing Mad Men next week,” Sargent said. “[Editgods] is very rock and roll and we are a bit more mainstream, which is a combination that will work well.”
Two 7.1 audio suites are being added to the facility as part of The Farm’s investment of “many millions of pounds”.
The work will begin this week and will double the size of the building.
Upgrades to infrastructure and connectivity will also form a key part of the investment in order to offer remote access to The Farm’s London edit suites.
Editgods founders Guy Harding and Sarah Tindall will stay with the company, which will be headed by The Farm chief operating officer Jack Edney, who has been overseeing the acquisition with Sargent.