Adrian Swift
FeaturesHow do I get the maximum out of marketing?
Q: I want to promote a new series on a minimal marketing budget. How can a get maximum visibility for the least money?
FeaturesWhether to launch a channel on satellite or broadband?
Q: I have an idea for a channel launch but am not sure whether to launch it on satellite or on broadband - or both. What are the strengths and disadvantages of these platforms?
FeaturesCan participation TV be profitable?
Q: Is participation TV channel a much less profitable business proposition now that guidelines have been tightened up. Are there new technologies that will help keep these channels within editorial guidelines?
FeaturesTips on using social networking for marketing
Q: I'm thinking of using social networking media as a way of promoting my new edgy entertainment series. Any tips?
FeaturesWhy does Sky limit the number of channels on its EPG?
Q: Why are there limits to the amount of channels that can launch on the Sky EPG and what can be done about it?
FeaturesCreating a grass roots viral campaign for comedy
Q: How do I go about starting a grass roots viral marketing campaign to build word of mouth awareness on the internet for a new comedy show?
FeaturesMaking the leap from exec producer to director of programming
Q: I'm trying to make the leap from a series/executive producer to a director of programming - what are the skills needed to make the transition?
FeaturesBranded content and branded entertainment
Q: Is branded content and branded entertainment one and the same? What works best for TV, online and mobile and what budgets are required?
FeaturesHow to become a presenter
Q: I am a learning consultant and life coach who has recently completed a TV presenting course as I am keen to move into this area of business. How do the Experts think I can best do this?
FeaturesHow to pitch without being copied
Q: How do I pitch my ideas without the risk of elements being copied?
FeaturesGoing rate for Sky EPG slot
Q: What is the going rate for an EPG slot on the Sky platform these days?
FeaturesTaking a TV series multiplatform
Q: I have a comedy TV series in development and want to pitch it as a multiplatform concept with a mobile service. Where should I start?
FeaturesHow can channels trim the budget?
Q: We need to make some cost savings in the production of our studio-based TV channel. How would you suggest that we go about trimming the budget?
FeaturesSending sequences from FCP to Media Composer
Q: What is the best way to send sequences from FCP to Media Composer? And can I create an OMF from FCP with video and import it into Pro Tools?
FeaturesWhat should I do with my big idea?
Q: I've got a big idea but I'm not an industry insider. How can I find my project a home?
FeaturesIs multiskilling dumbing down the industry?
Q: Do you believe that multiskilling is dumbing down the broadcasting industry and drastically lowering technical standards?
FeaturesViews on tapeless technology
Q: What are your views on tapeless? And what do you feel is the best process?