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Schmeichel gets kick off date
Documentary on Manchester United legend will be available across all digital platforms
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Whisper to produce Madden Bowl event for EA Sports
It will live broadcast coverage of the Grand Final of the EA Madden NFL Championship Series on Twitch and YouTube
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How to make an impactful sports film
Daryl Goodrich explains the power of a well-made film and the pitfalls of using AI as part of the process
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Premier Sports teams up with STV Player
Sport broadcaster will make its content available through STV’s streaming service
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Formula E's ITV free-to-air viewership up 120%
The opening race of the season, São Paulo, aired live on ITV4 and ITVX
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Snapchat to air Super Bowl highlights and behind-the-scenes content
It’s also adding a NFL Super Bowl LIX themed lens and launching an official NFL x Snapchat Creator Program
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Sky extends partnership with the PDC until 2030
The broadcaster retains its high-profile darts rights for the next five years
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What 2025 holds in store for sports broadcasting
Dhaval Ponda at Tata Communications explains how sports streaming, AI, VR, AR and other tech innovations will impact sports content this year
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DAZN reveals NFL Game Pass Super Bowl plans
It will air the full match, the famed halftime show, and a wide range of NFL-related content around the event
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E1 Series and DAZN agree rights deal
The Championship will be broadcast for free in territories including Canada, DACH, France, Italy, Spain, Portugal, New Zealand and Japan
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DeepSeek AI: Will China’s AI disrupt sports broadcasting?
Matt Stagg lays out the potential impact the fast emergence of DeepSeek AI might have on sports production, broadcasting and fan engagement
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Comment
Comment: This is the key to successful sports marketing
Andy Fowler, co-founder and executive creative director of Brothers & Sisters Sports Club, believes creativity can beat out data
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ITV & Guinness add live audio description commentary to Six Nations coverage
Partnership with Guinness sees option added for four fixtures
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DAZN ties up eight-year European League of Football partnership
Every game from American football league will be available as an add-on subscription through the broadcaster
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FIBA to automate digital content management with Scoreplay’s AI tech
Company will automate indexation, management, and distribution of digital assets for basketball entities
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NBA Paris Games 2025 breaks viewership records
It was the most-viewed NBA Global Games to date on social media, generating more than 718m views
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Hexagon Cup renews Story10 partnership
Video production and distribution agency will continue to provide international exposure to tournament
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Free golf streamer, DP World Tour channel, launches
The FAST channel, from The European Tour Group and C15 Studio, is available in the UK and North America
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RaceTech unveils series of camera innovations
The horse racing specialist has developed a number of creative camera solutions for capturing previously unseen images from horse races
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Talksport to produce Lions podcasts & programmes
Broadcaster has been named as the audio broadcast partner for this winter’s Australia tour