The first product from the BBC's new seed-capital arm BBC Vecta went on sale to non-BBC producers for the first time at The Production Show this week.
The wireless Digital Radio Camera (DRC) will be exhibited on the company's stand throughout the show and has been demonstrated moving freely around the exhibition, beaming live coverage back to the stand.
The DRC is the first investment by BBC Vecta's Wireless Broadcast Unit. Head of BBC Ventures Roger Flynn has given Vecta the challenge of creating three to five significant businesses in the next few years. Products in the pipeline include a new studio camera and a news camera.
The DRC has already been put through its paces on more than 200 occasions since it was launched, including major BBC events such as The Commonwealth Games and the FA Cup final. It is hoped that the DRC will revolutionise coverage of events like the Glastonbury music festival this summer. Reseller McMillan has secured exclusive rights to sell and hire the DRC throughout the UK and Ireland.