’s remote production, post and review and approval tools will now be closely integrated with Premiere Pro and After Effects

Screenshot 2021-08-20 at 11.27.40

Adobe is to acquire cloud-based video platform for a reported $1.275 billion (£940m). It now plans to more closely integrate’s remote production, post-production, review and approval features with Adobe’s cloud-based software, including Premiere Pro and After Effects.

The deal will see co-founder and CEO Emery Wells; co-founder John Traver; senior vp of innovation Michael Cioni; and the team join Adobe.

Wells will report to Scott Belsky, chief product officer and executive vp of Adobe Creative Cloud. has around one million users in the media sector. It recently unveiled camera to cloud (C2C), enabling productions to upload and stream images from on-set cameras to the cloud, with content immediately available to the dailies, post-production and VFX teams.

Belsky said: “With this acquisition, we’re welcoming an incredible customer-oriented team and adding’s cloud-native workflow capabilities to make the creative process more collaborative, productive, and efficient to further unleash creativity for all.”