Sport, music, fitness, and industry conferences will all be available on the service

Aser Ventures LiveNow

Investment platform Aser Ventures has launched its new streaming platform, LIVENow.  

The D2C offering will give viewers flexible pay-per-view access to events across sport, music, fitness, and more. The content will be available through the platform, as well as a network of digital platforms, social channels, and mobile companies.  

Founded by Aser founder and Leeds United chairman, Andrea Radrizzani, LIVENow is already available. Since a soft launch in 2019, it has shown the likes of the FA Cup, La Liga, and Chinese Professional Baseball League from Taiwan in its sport section. Meanwhile, its music offering began with the One World: Together At Home concert, in support of the World Health Organisation’s Covid-19 relief efforts back in April. Corporate events such as the Financial Times Business of Football conference have also been available.  

More content is expected in the near future, with Ellie Goulding’s virtual gig from the V&A on 26 August soon to be available, and 50 live fitness classes every week, as well as other options, coming soon.  

Radrizzani said of the platform: “It offers event organisers and rights holders a new and flexible way to make content available to their viewers. It gives viewers easy access to the events they want to watch, on the platforms they want to watch them. And it offers media partners the chance to host great content and share in the revenue generated from pay-per-view.  

“We’re excited by the opportunities available to disrupt the current pay TV market with a new service that democratizes access to live content and we will be building out our offering rapidly in the coming months.”