It will add community and gamification aspects to Cinedigm’s D2C subscription services
Cinedigm has turned to LiveLike to add community and gamification aspects to its streaming services.
LiveLike, which has largely worked with sports to date, in addition to ecommerce, education, and news, music, and film, has in the past added similar features for Deltatre, Stats Perform, Stadion, and more.
Cinedigm’s various enthusiast channels and platforms, including the recently launched Screambox and Fandor, will use LiveLike’s technology through the platform’s underlying Matchpoint Blueprint technology. Features such as chat, profiles, rewards, leaderboards, and badges will be added.
Cinedigm chief technology & product officer Tony Huidor said: “LikeLive’s platform offers some very compelling engagement capabilities as we look to launch the next major version of our proprietary Matchpoint Blueprint development framework with plans for much deeper fan engagement such as integrated user rankings, loyalty points, digital NFT collectibles and more.”
Said LiveLike co-founder and CEO Miheer Walavakar added: “Cinedigm has done a tremendous job cultivating a community of passionate film lovers, and continuing to innovate and update the streaming service. Through our partnership, we have been actively collaborating on ways to super-serve these fans, encouraging them to connect with each other and engage with this content in fun, new ways.”
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