AWS is used by Discovery for discovery+, digital services, and more than 450 linear TV channels

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Discovery has extended its use of AWS for cloud services. 

The broadcaster uses AWS’ tech for the infrastructure carrying its discovery+ platform, digital services, and over 450 linear channels around the globe. AWS also powers greater personalisation of discovery+ for viewers.

It uses Amazon Personalize for this, and is the largest media and entertainment user of the product. In addition, Amazon Transcribe converts speech to text on its linear and streaming services, and Amazon Rekognition extracts and tags video content with metadata to provide viewers with a searchable video library and personalized recommendations.

AWS Elemental MediaConnect, AWS Elemental MediaLive, and AWS Elemental MediaPackage manage Discovery’s video transport, preparation, processing, and delivery behind-the-scenes.

Avi Saxena, chief technology officer, direct-to-consumer at Discovery, Inc., said: “Running on AWS, we have the agility and elasticity we need to deliver quality viewing experiences for peak events like the Olympics, as well as scalable machine learning capabilities to deliver meaningful personalization to viewers so they can get the most value out of their subscriptions.”