New brand identity for video compression specialist following company acquisition


Video compression technology developer Ericsson Media Solutions has rebranded as MediaKind following its acquisition by private equity firm One Equity Partners at the beginning of this year.

When the acquisition was announced, the expectation was that Ericsson Media Solutions employees and contractors, along with certain assets and liabilities would transfer to a new independent company set up by Ericsson and One Equity Partners.

That company has now been revealed as MediaKind.

Former Ericsson Media Solutions CEO Angel Ruiz will retain his position at the new organisation.

MediaKind’s product range includes Emmy award-winning video compression solutions and the aim of the company is to “drive next-generation live and on-demand, mobile and multi-screen media experiences.”

Ruiz said: “Our award-winning technologies, established industry heritage and forward-thinking experts equip organisations with the end-to-end technology solutions needed to embrace media of all kinds.”