M2A Media reveals new chief commercial officer

Cloud-based broadcast technology firm M2A Media has appointed Matt Hughes as its new chief commercial officer. 

Hughes joins the company from V-Nova, where he had been senior vice-president of global sales. At M2A Media he will commercial strategy and direction, leading the company’s business development, sales, and marketing operations.

Over 26 years of experience in the industry, Hughes has also worked as vice president of EMEA sales at Conviva Inc., key account sales manager, EMEA at AWS Elemental Technologies, and director of sales, EMEA at Chyron Corporation.

Hughes joins CEO and co-founder Marcus Box, COO and co-founder Marina Kalkanis, CTO David Holroyd, CFO  Sam Hewitt, and chief delivery officer Leon Box in M2A’s leadership team - which was formed in November 2021.

Box said: “We are delighted to confirm Matt Hughes as our new Chief Commercial Operator and are looking forward to him joining M2A’s senior leadership team. This is a significant appointment for M2A at a pivotal point in our evolution.  Given Matt’s strong track record and experience in the broadcast and media industry, we feel assured we can realise our ambitious plans for growth under his stewardship.”  

Hughes added: “M2A Media was founded just five years ago and has grown rapidly - pushing the boundaries of broadcast technology and becoming a trusted provider of cloud-based live video services to global broadcasters and sports-rights owners.  What the team has achieved in its short history is impressive. I am honoured to help lead M2A at this next stage of growth and look forward to building on such solid foundations for future success.”