The former CEO of Telegenic will guide the leadership team of EMG, and focus on market growth


Peter Bates has been announced as UK CEO and group strategy director at Europe’s largest broadcast service provider, EMG Group, following an internal promotion. Bates will develop EMG’s strategy, guide the leadership team, and focus on market growth in the newly created role.

His new role will also include leading on group and country strategies, new market entry and acquisitions, and also seeking out opportunities for business growth. Bates will be working closely with EMG Group CEO Shaun Gregory and the leadership team on EMG Group’s three-year transformation plan.

Bates joined Telegenic (which was acquired by EMG in 2019) in 1985 as a runner, before being promoted to OB editor. He became CEO of Telegenic in 2004, having joined forces with Terry James to complete a management buyout.

Following this, Telegenic grew from £7m turnover to more than £30m.

Gregory said: “I’m personally thrilled that Peter has accepted our offer of this new role, primarily because the group will benefit enormously from his experience. High quality strategic direction is critically important as we transition into a group. Peter will guide us as we look at new markets and an extended product portfolio. This change also provides a fantastic opportunity for the UK leadership team to become more involved with the integration work, particularly around the positioning and launch of EMG in the UK. That change comes at absolutely the right time, as we embark on the remote and extended products journey. These are extremely exciting times.”

Bates added: “The market is changing rapidly and I’m excited at the growth opportunities that will no doubt present themselves. EMG has a comprehensive and diverse range of services, backed up by world class talent, so is uniquely positioned to grow. Leading on those strategies, and working with the global leadership team, is giving me a fresh challenge that I am really looking forward to. It’s also yet another change where we’re integrating the countries with group wide responsibilities, which helps us operate more effectively and efficiently.”