Pond5 launches royalty free footage collection

Archive and footage business Pond5 has launched a royalty-free collection for programme makers.

The Editorial collection features news, celebrity and sports footage, and user-generated content from organisations such as Reuters, Cover Video and Newsflare.

Pond5 says the new royalty-free model for this content gives filmmakers and creators access to a footage starting at $79 a clip.

“Historically, it’s been very difficult for content creators to license quality, reliable news footage,” said Pond5 CEO Jason Teichman.

“Prices were often based on a litany of factors, such as where you’re using the media, how you’re using it, and how many different places you’re going to use it. That antiquated process needed to be reinvented, and with the launch of our new royalty-free editorial marketplace, it all goes away. Anyone can now license content under one license, for a reasonable price.”

“To gain access to quality news footage —a critical component of their content —producers have often had to deal with complicated licensing restrictions and/or price points that force them to figure out alternative solutions,” said John Ford, general manager of NPACT, the trade association representing non-fiction production companies. “Pond5’s new royalty-free editorial collection is a big benefit to production companies and a great opportunity for our community.”