The company is cancelling its presence at all trade shows during October in response to the ongoing threat from Covid-19

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Sony has confirmed it won’t have a physical presence at the 2021 NAB Show, which is scheduled to begin on 10 October.

Sony Electronics has withdrawn from all trade shows during October, in response to the ongoing threat from Covid-19. It will instead hold a press conference at NAB Show in advance of the show’s opening.

In a statement, Theresa Alesso, president, pro division, Sony Electronics, said: “Sony Electronics has been closely monitoring the evolving situation of the Covid-19 Delta variant. With October on the horizon, we’ve considered the unprecedented circumstances and made the difficult decision that we will not be participating in person at next month’s NAB Show or InfoComm.

“Sony Electronics will continue to communicate and engage with our customers and partners in interactive, accessible ways that allow us to safely deliver exciting product news and updates to a wide online audience. We’ll continue to monitor the situation and look forward to participating at industry events in-person at some point in the future.”

In response, Ann Marie Cummings, senior vice president of communications at NAB, said: “Sony is a valued partner, and we respect this difficult decision. We look forward to continuing to work with them to reach the NAB Show audience both in person and virtually.”