He will look to expand the company’s reach in the region

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Telstra Broadcast Services has appointed Pierre Seban as head of business development for EMEA.

Seban will be tasked with expanding the company’s reach with international broadcasters, rights owners, channel partners and service providers in the region. He will also work with Telstra’s product, network, and engineering teams to bring its products to the market.

Seban has 25 years’ experience in broadcast, sports, and telecoms, largely working in key account and sales manager roles at the European Broadcasting Union and Eurovision. He has also worked in sales roles at Globecast and Orange France, and has a degree from Montpellier Business School. 

Pierre_SEBAN Telstra

Telstra VP of international Anna Lockwood said: “We are excited to have Pierre join us, with his extensive experience in delivering major sporting and special events during his career to date. 

“We look forward to continuing to deliver value for our customers and partners, and to accelerating our growth plans for the EMEA region under Pierre’s leadership.”

Seban added: “Telstra leads the market with its international connectivity and distribution capabilities and is well known for its professional and reliable remote production services and major event delivery.

“I’m excited to join TBS and be a part of the passionate and energetic team that brings these innovative solutions to rights holders and broadcasters across the globe.”