5G Home Broadband showcased with a 5G-enabled, AR living room of the future experience at Three’s Oxford Street store
Three is the latest telco to launch a 5G service, initially with a 5G home broadband option rather than a mobile 5G network. It also revealed it aims to build “the UK’s fastest 5G network.”
Three is kicking off its 5G service with a 5G ‘plug and play’ hub for London-based customers that it says will “immediately transform their connected home experience.”
To showcase the benefits of 5G home broadband, Three has created an AR-driven ‘living room of the future’ experience with designer Henry Holland (pictured above), at its store at 297 Oxford street.
Three promises a “hybrid, physical-virtual living room” with visitors wearing Magic Leap glasses liaising with an AI assistant during a “shopping experience of the future.” The high speed of the 5G broadband network is able to render very complex and responsive holographic animations during the experience.
Three chief marketing officer Shadi Halliwell, said: “The launch of 5G is going to revolutionise the way we connect at home. With Three’s 5G Broadband, we are getting rid of all the hassle, pain and waiting that is associated with getting your home connected.”
Holland added: “This opportunity with Three has enabled us to bring 5G to life in a fun but meaningful way. 5G will accelerate innovation and remove some of the physical boundaries and restrictions to design and the arts that has gone before. It’s exciting and I’ve really enjoyed working with the teams involved to bring it to life.”