Twilio Live can embed live, interactive audio and video streams into applications.

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Twilio has launched Twilio Live, a cloud-based platform that can embed live, interactive audio and video streams into applications.

It aims to allow businesses to deliver custom audio and video experience to fit their brand and community, at scale and with low latency. The solution can be tailored to individual customers’ needs, from workout classes to virtual conferences to online learning.

It is currently in beta, with companies such as Reddit, for Reddit Talks, and virtual events platform Welcome using it. You can request access to the beta here.

Hakim Mehmood, GM of voice and video at Twilio, said: “The rise of virtual experiences and the popularity of platforms like Clubhouse and TikTok have signalled that the next big channel for customer engagement is live audio and video streaming.

“Twilio Live gives businesses the building blocks they need to create personalized experiences for their communities and interact with millions of customers in a fresh and exciting way.”

Anand Paka, senior director of product at Reddit, added: “We are continuously exploring ways to enhance communities and discussions on Reddit.

“Twilio Live has helped our team bring voice to community conversation through our key upcoming live audio feature, Reddit Talk. We have been pleased with the quality of the audio capabilities and the proactive support from Twilio that allowed a speedy integration.”