All Comment articles – Page 5
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CommentHow TikTok helped Virgin Island become a viral hit
Channel 4’s Jonah Weston on a social campaign which outmanoeuvred prudish algorithms to draw in young viewers
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CommentLet’s put aside our fear of AI and find out what the limits are
While there are still so many unknowns around AI, we’ll only learn what audiences want by testing the water, says John Elmes
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CommentHow we created a hands-on training scheme despite a challenging job market
Elli Metcalfe of Screen Manchester unpacks the creation of the Screen Alliance North Connected Campus
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CommentTurning the tables on IP creation
Finland’s Salla Kozma on how ping pong and YouTube inspired a new route to market for fresh IP
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CommentNeurodiversity – overcoming challenges in the workspace
Vicky Chapman, an editor at Woodcut Media, explains how she turns challenges into positives in the workplace
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CommentAn AI licensing model would provide clarity for both IP rights holders and tech firms
Clear, balanced regulations on using IP to train AI are vital for the screen sector
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CommentWhy there’s still reluctance to jump onto the cloud
Xander Hartley from GlobalData explains some of the pros and cons of cloud workflows for producers and post houses
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CommentWhy brands are betting on the hype and not the score
Jaime Mandelbaum, chief creative officer of VML EMEA, looks at why the sport is becoming secondary for some brands
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CommentFreelancers need more than a credit and a wrap drink
Bournemouth University’s Richard Wallis on the case for Supportive Offboarding
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CommentAll hail the virtual production revolution
Studio Ulster head of commercial operations Alyssa Boyle highlights the significance of a new way of working
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CommentGame, Set, Snap: Lessons from Wimbledon’s digital grand slam
Kahlen Macaulay, head of international sports partnerships at Snapchat, reveals its work on the tennis competition
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CommentWhat I learned working in Premier League content teams
Matt Tasker, now executive producer at the Sport Social Podcast Network, reveals how teams such as Manchester United and Aston Villa approach content
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CommentAgentic AI’s power to change sport
Sumit Virmani, global chief marketing officer at Infosys, reveals what it learned from implementing agentic AI at Roland-Garros
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CommentComment: Women’s sport isn’t losing fans - it’s changing the game
Lisa Thompson, strategy lead at WPP Media’s Wavemaker
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CommentWomen’s tennis lacks the spotlight, not the star power
Anna Reynolds at Yonder Consulting explains how broadcasters could do more to give women’s tennis the recognition it deserves.
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CommentHot take on a transitioning format market
Richard Middleton on how a YouTube hot wing series and a 52-year-old US gameshow suggest potential in a transitioning format market
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CommentUnpacking the fast-shifting world of creators
Cowshed Collective’s chief exec George Cowin on how to adapt to a creator-led reality
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CommentHow Brighton is redefining regional production
Dave Austin at The Edit explains how the city has evolved from a fledgling regional player into a thriving creative powerhouse
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CommentComment: Production is broken – smaller, smarter studios hold the key
Dominic Danson, founder and director of Twelve Noon Films, looks at how companies can navigate choppy waters
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CommentQ&A: Is it OK to feel stuck in my job in the current market?
Executive search and coaching company Quicksmith explores whether it’s a good idea to leave a safe job and how to approach job hunting