All Comment articles – Page 2
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CommentWhy new sports & brands are challenging the established elite
Jack Heidler, audience development manager at Engage Digital Partners, looks at how newer competitions are able to draw new fanbases
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CommentSport does not have a content problem, it has a sameness problem
Mark Keisner, managing director of Multiple, believes there needs to be more experimentation in content
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CommentIan Katz: the outsider who faced an uphill task
Outgoing C4 programming boss delivered more successes than many credit him for – but he never quite got the indie sector on side, writes Chris Curtis
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CommentFaraz Osman: Those who cast magic on our screens deserve an award
Casting drives the success of factual TV, but the people involved go unrecognised, unlike their drama counterparts
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CommentAI development needs UK TV – but can both industries thrive together?
Gregor Pryor, managing partner EME at Reed Smith, looks at how AI and the TV industries could find a middle ground
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CommentKate Bulkley: Can the consolidators match the might of the streamers?
Legacy media companies must look beyond ‘bigger-is-better’ mergers if they are to truly compete with the streaming giants
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CommentProgramming isn’t the problem - it’s how PSBs reach the viewers
The appetite for traditional TV remains, so broadcasters must find new ways to get their shows in front of viewers writes Chris Curtis
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CommentConfidence grows as indies learn to adapt
‘Some of the genuinely existential threats facing production companies in recent years seem to have eased’
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CommentHow regional specialist streamers can beat global generalists
FAST expansion in Europe underlines the importance of cultural fluency and local partnerships, writes Manolo Mantovani
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CommentHow to score with social at the World Cup
Ben Goldhagen, director of sport at Coolr, looks at how brands and broadcasters need to use social platforms during the World Cup
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CommentLeader: Matt Brittin - an unlikely DG
Broadcast editor-in-chief Chris Curtis analyses the rationale behind the appointment of the former Google exec to run the BBC
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CommentSuper Saturday and the new beer brand strategy
Alex Brown, head of sport & entertainment (UK) at EssenceMediacom, looks at how branded content is changing in rugby
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CommentKSI, Dagenham & Redbridge, and the rise of creator-led sport
Michael Oliver, senior campaign director at The Goat Agency, looks at what the future of football club ownership could be
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CommentIf in-game ads help keep sport on free-to-air TV, I’m all for it
The PHA Group’s Ollie Rumbold explains why he backs ITV’s recent in-play ads during the Six Nations
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CommentComment: How League of 72 Redefined EFL Content for Digital Fans
After Party Studios’ Dave Horner explains how the re-launched Sky Bet and EFL partnership channel has doubled its following and achieved viral moments
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CommentToo much true crime is suffocating the documentary sector
Exec producer Neil Grant reveals his disillusionment at the glut of predictable films and his fears for the genre’s future
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CommentBig names offer backing to the BBC
Senior figures join Broadcast’s BBC consultation contribution to explain why a well-resourced, confident corporation is vital to the wider TV industry
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CommentI don’t work for the BBC but… its commitment to educating audiences is life-changing
Patrick Holland is the latest industry leader to reveal what matters most to them about the corporation ahead of the charter review
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CommentI don’t work for the BBC but… when the media landscape changes, it has always led the way
Dominic Young is the latest industry leader to reveal what matters most to them about the corporation ahead of the charter review
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CommentI don’t work for the BBC but... it can be a catalyst for world-leading innovation
David Abraham is the latest industry leader to reveal what matters most to them about the corporation ahead of the charter review