All Comment articles – Page 2
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CommentCould interactivity bring live events into homes?
Danny Theis, CEO at Imagien, looks at how technology could change how live events are consumed
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CommentWe need to shout about women’s contribution to true crime
Women make up the majority of the genre’s viewers and the victims depicted on screen - but they’re also shaping the narrative
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CommentDiversity is ‘fundamental pillar’ of our industry
CDN members underline necessity for ‘creativity, innovation, and long-term success’ amid global DEI travails
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CommentWhy AI-produced voiceovers raise ethical and quality concerns
Joe Lewis of The Voiceover Gallery explains his concerns about the use of AI-produced voiceovers
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CommentHow brands should approach the 2025 Women’s Rugby World Cup
Alice Beecroft, senior director of global strategy & partnerships at Yahoo,
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CommentBuilding a fan journey that lasts beyond the Champions League Final
Dan Wood, managing director of Creative Futures UK at EssenceMediacom, looks at how broadcasters can learn from advertisers for the big games
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CommentFatima Salaria: We must say the unsayable
If we want the industry to thrive, there are conversations we can’t keep putting off
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CommentPeter Strachan: The BBC must do more for talent in the nations
Director who prompted row over Scottish quotas says new expectations must be matched by industry-wide action
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CommentHow advertising could future-proof British storytelling
James Grant, SVP Advanced TV, Equativ, looks at advertising’s place in the future of TV
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CommentThe time is right to overhaul freelancer rates
Our outdated budget banding structure creates inconsistancy and confusion over budgets and how much freelancers should expect to be paid
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CommentHow to maximise your relationship with VFX
Emma Kolasinska at Lux Aeterna explains how VFX artists can help solve story challenges and elevate your project without inflating the budget
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CommentHow to bring live to FAST
Roger Franklin, chief strategy officer at LTN, looks at how live content could be vital for FAST
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CommentWhy tech, not tariffs, could help US production
Scott Man, co-founder and co-CEO of Flawless, believes Trump’s tariffs are misguided
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CommentBaftas 2025: low-key, leftfield winners are well received
BBC stands tall in Charlotte Moore’s swansong year; The Jury Murder Trial and Would I Lie to You among unexpected winners
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CommentPutting a price on energy efficiency in streaming
Damien Sterkers, video solutions marketing director at Broadpeak, looks at how streamers can profit from being more sustainable
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CommentTrump’s film tariff statements raise more questions than they answer
Mooted tariffs will likely harm the very companies he seeks to strengthen, says Bernard Hay of the Creative Industries Policy and Evidence Centre
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CommentTrump’s 100% tariff: No need for panic, for now
Jeremy Roberts, head of TV & film at London legal firm Sheridans, on why calm heads must prevail
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CommentWhy immersive storytelling has come of age
Immersive series director Charlotte Mikkelborg extols the virtues of producing great content for the Apple Vision Pro
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CommentThe hidden costs in post-production budgets
Samuel Edney, managing director of CETA Software, looks at where post houses spend, and how to budget for it
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CommentMobeen Azhar: The start I needed and the future we crave
The industry needs talented individuals offering new perspectives to join its ranks - to acheive that, we must invest in the pipeline