All Comment articles – Page 2
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CommentGrowth for whom? The question the BBC’s economic case never asks
Our national broadcaster paints a compelling picture of its value through opportunity, but who is getting those chances asks Jaldeep Katwala
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CommentBuilding a VFX studio for today’s world
Phil Greenlow, co-founder and managing director of JFX, reveals the idea behind the return of the Jellyfish name to VFX
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CommentWhy legacy sports should go immersive like F1
Studio Secret Cinema’s Dean Rodgers believes immersive experiences are a missed opportunity for some older sports
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CommentReality contributor welfare has reached a tipping point – what’s next?
Duty-of-care protocols are good, but often ad hoc – we need industry-wide consensus to strengthen them, says welfare producer Emma Pringle
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CommentAI: How real-world testing shapes responsible filmmaking and workflow innovation
With AI reshaping every stage of the production pipeline, MyWorld’s Mark Leaver makes the case for structured innovation sandboxes
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CommentBroadcast Hot Shots bring something extra
‘Quite simply, the 64 individuals who made it onto the final list are lighting up the industry’
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CommentSky-ITV analysis: scale and scrutiny on the horizon
Will the government approve a deal that suggests British broadcasters can only compete with global players if they join forces, wonders Chris Curtis
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CommentMike Darcey: ITV has befriended an old enemy in a bid for digital prominence
ITV’s move to join Sky and eschew its PSB peers makes sense - but raises questions about what comes next
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CommentLegacy broadcasters need to get in tune with one another
A joined up ‘PSM orchestra’ is the only way to get British content heard above the noise of the global streamers, argues Alan Tyler
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CommentCannes Lions: Brands want fans and TV can deliver
ITV Studios’ Will Scougal unpacks the opportunities for broadcasters, producers and studios emerging on the Croisette this week
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CommentOriginal British tech can help save Public Service Media for the post-broadcast age
Only unprecendented collaboration and genuine ambition can ensure that British content for British audiences will flourish, argues David Abraham
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CommentFree-to-air broadcasters need to think beyond the live
Engage Digital Partners’ Ed Hunt looks at where free-to-air broadcasters can still compete
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CommentHow purpose-led partnerships are showing up in sport content
Mongoose’s Harvey Taylor looks at making branded content that aims to make a difference
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CommentPrivate equity, TV rights and financing in the age of AI
Henry Birkbeck, counsel at Reed Smith, looks at the new questions brought up by AI in TV rights
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CommentHow brands can go direct with content for World Cup 2026
Rich James, MD of Flourish CRM, looks at how brands should connect with fans at the World Cup
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CommentWhy where your AI is matters for live broadcast
Robert Green, senior manager, pro AV, broadcast and consumer at AMD, looks at how the technology can be used in live production environments
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CommentHas virtual production lived up to the hype?
Garden Studios’ VP supervisor Sam Kemp examines whether the technology has achieved the mainstream adoption predicted five years ago
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CommentWhy digital platforms are the new stadium amid UCL final paywall
Jake Thomas, general manager, UK, at Snap Inc, looks at what the Champions League final paywall means for online sport content
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CommentWhy more indies should take inspiration from Time Team
The Development Network founder Jon Willers digs into direct-to-consumer programming
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CommentCreating great video for fans comes down to storytelling, no matter the platform
Matt Buckle, partner and managing director at Transmission, looks at creating sport content across different platforms