Opinion – Page 98
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CommentLearn from advertising to attract younger audiences
The advertising world is focused on one thing: capitalising on change, says Jack Simcock
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CommentWhen should promotion start?
Early marketing push risks turning off viewers, says Stephen Arnell
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CommentFallout from a funding bombshell
BBC deal is not a disaster, but it is hardly a cause for celebration, says Chris Curtis
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CommentTopsy-turvy licence fee deal raises plenty of questions
Licence fee settlement is not quite the doomsday deal predicted, but an ageing population suggests cuts are on the way, writes Chris Curtis.
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CommentBBC must challenge all agendas
The corporation needs to escape its ‘for us or against us’ mindset, argues Roger Mosey
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CommentTV needs more creative mavericks
If the idea of branching out on your own appeals, then do it, says Lorraine Heggessey
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CommentOTT battle has only just begun
Streaming content is set to be the next big thing, says Kate Bulkley
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CommentPlurality of supply is best for BBC audiences
New system offers the best ideas and value regardless of source, says Helen Boaden
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CommentBBC2 should take up BBC3 mantle
Space for fresh ideas and talent must be ring-fenced after move
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CommentBBC must find a TV home for fresh ideas
Space on BBC2 should be ring-fenced for distinctive programmes and new talent to ease BBC3’s move online, writes Chris Curtis
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CommentThe Twitter verdict: reaction to BBC3 move online
“The irony of the BBC3 move is that it’s probably the right choice, but a few years too early and for the wrong reasons (i.e., budget)”
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CommentThe Trust is dead, but the BBC has bigger fish to fry
The BBC Trust is dead. It’s been on life support since the Savile scandal and today’s Telegraph front page confirms what we’ve known for a long-time: the government has ripped the plug from its socket.
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CommentCommissioning pool widens for digital experts
It’s not just TV and film companies that are competing for graduates with digital skills, says Louise Brown
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CommentWon’t somebody think of the kids?
Children’s TV still has a lot to offer the thrusting young creative, says Steven D Wright
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CommentKids’ animation is thriving, but the battle is not over
We must come together as an industry to safeguard our future, argues Oli Hyatt
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CommentWhy we should celebrate classic children’s television
Our fond memories show that it’s vital to keep investing in kids’ TV, says Rachel Moseley
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CommentHealth of kids’ TV is issue for all
Creating a strong children’s sector is an opportunity, not a burden
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CommentRedefining quality
We all want to make quality content. But what exactly does that mean, asks Ben Butterworth
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CommentHow Channel 4 fell for 'oddball' drama No Offence
Broadcaster was the ‘magnetic north’ for our uncompromising vision, writes creator Paul Abbott