Lange joins with 25 years’ experience in the market


Grass Valley has appointed Jan Lange as chief revenue officer.

In the role, Lange will lead the global sales team and help drive the company’s recently launched new strategic focus on live production. He will also be responsible for expanding the GV Media Universe (GVMU) cloud-centered customer base and growing revenue through new partnerships and large enterprise pricing agreements. 

He will report to Grass Valley CEO Tim Shoulders.

Lange arrives with 25 years’ experience in the sector, including positions such as managing director for the Central EMEA region at Avid Technology, and SVP of global sales at Media Broadcast.

Shoulders said of Lange’s appointment: “The appointment of Jan to the Grass Valley leadership team supports our recently announced commitment to be the cloud workflow transformation partner of choice for the world’s leading creators and providers of premium live content.

“Jan brings an impressive sales track record and has the innovation mindset to grow adoption of the GVMU and bring cloud enabled efficiencies to the industry. His experience in establishing strategic international relationship networks will be instrumental in helping us deliver on our vision to lead the media and entertainment market through its digital transformation.”

Lange added: “The hallmark of any successful business is a clear strategic focus, and I am delighted to join the Grass Valley team at a time when it is revitalizing its commitment to the future of live video. As our customers adapt to changing market dynamics, they will need to lean on trusted partners to help them transition to agile business models that leverage the cloud. Grass Valley with its “We Love Live” mantra is the right technology partner for the future, and I look forward to driving this effort to empower storytellers around the world.”