Developer adopts name of its cloud video platform Blackbird


Forbidden Technologies, the developer and seller of cloud video platform Blackbird, is changing its name to Blackbird.

Trading in the company’s shares under the new name will begin at 8.00 am tomorrow (Wednesday 15 May).

Forbidden chief executive Ian McDonough said it was part of a move to consolidate the company’s commercial efforts behind the Blackbird platform.

McDonough said: “The collective noun for a group of blackbirds is a cloud. This is no accident. Our unique Blackbird codec and toolset is completely cloud-native. The Blackbird name is synonymous with speed and agility, and this is exactly what Blackbird provides for our customers. It brings workstation responsiveness together with all the advantages of the cloud for collaborative workflows for video professionals and teams, across the world.”