Opinion – Page 12
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Comment8 Top Tips to shift your podcast from audio to video
Michael Olatunji of Outset Studio offers eight tips to make the most of the possibilities of taking your podcast from audio to video
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CommentScott Bryan: continuity announcers are television’s unsung heroes
The role could be at risk in the age of streaming, but their empathetic and skilful contributions would be sorely missed
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CommentKate Bulkley: Big sporting events are key in ‘challenging’ ad market
Euro 2024 will provide a much-needed boost to ITV’s coffers during a difficult period for the commercial broadcaster
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CommentWhy the industry is in danger of data overload
Martin Riley at 7FiveFive explains how to control costs and optimise workflows while keeping growing data requirements under control
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CommentHow we marketed The Hundred
Contented executive creative director Paul Reid reveals the thought process behind the cricket competition
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CommentDrama co-pros feel the pinch, leaving projects in limbo
Even the best-funded genre is under pressure as market conditions prompt a rethink
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CommentHow can brands approach the summer of sport?
Paul Briggs, SVP Europe at Silverpush, looks at possible strategies for brands over a busy summer
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CommentA painful reshaping of the indie sector
‘A leaner British indie community may emerge in the coming years, one that is more robust for having ridden out such challenging conditions’
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CommentHow broadcasters must evolve for Gen Z
Steve Norris, director of production & content at EMG/Gravity Media, on what he thinks broadcasters should prioritise to capture younger audiences
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CommentShould music libraries accept GenAI compositions?
Jenn Anderson-Miller of Audiosocket discusses how to ensure AI is used responsibly, ethically, and has equitable outcomes for all
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CommentDerek Drennan: Is unscripted the forgotten child?
Last week’s budget had great news for HETV, but other areas of the industry are feeling a little neglected
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CommentThe ethics of collaborating with documentary ‘story holders’
Genuinely working with contributors, rather than just filming them, is a powerful tool, writes Anna Keel
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CommentIWD: When will grading with a woman stop feeling like a novelty?
Emily Russul Saib at OnSight on the difficulty in making yourself heard, the fear of imposter syndrome and having to advocate for yourself that bit harder
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CommentIWD: Cinesite discusses its menopause policy
Sashka Jankovska explains how the company is ensuring staff understand what menopause is, and are able to talk about it openly and without embarrassment
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CommentIWD: The importance of female mentors in our industry
Christine Kelly at Gorilla explains why she believes it’s essential to mentor and inspire other women, and help them navigate male-heavy environments
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CommentIWD: Enabling diversity in the workplace
Rowan Bray, MD, Clear Cut Group explains how the post-production sector is working hard to establish a more diverse workforce
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CommentDirectors UK chief: ‘It’s hard to see how directors can sustain a career’
Andy Harrower warns a steady stream of programmes cuts means the industry is haemorrhaging talent
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CommentHow athletes can bring authenticity to content
Jon Dyson, head of sport at Formidable, explains the value of authenticity
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CommentExploring the growing appeal of Asia
Documentary agent Moray Coulter shares his experiences of a trip to Asia TV Forum
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CommentSarudzayi Marufu: Producers must embrace private equity lifeline
It might not be a silver bullet, but it’s vital that the industry finds a way to diversify its funding