Nadine Zylstra becomes latest content exec to depart Google-owned platform

YouTube has lost another key creative chief as global head of originals Nadine Zylstra heads to Pinterest.

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Nadine Zylstra

Zylstra has been appointed to the newly-created role of global head of programming and originals at the social media brand.

Joining Pinterest’s content and creators team, Zylstra will be tasked with constructing the platform’s original programming and content strategy, building a team to support creators and talent.

Zylstra joins after over seven years at YouTube, initially as head of kids and learning originals.

She was upped to head of global head of originals in February, following the departure of Susanne Daniels, which coincided with the Google-owned platform’s downsizing of its originals effort. Most recently, she oversaw the order for five-part series The Mandela Project, featuring Big Zuu among other black celebrities, and Tiger Aspect’s animated chat show Corpse Talk with Joe Sugg.

Zylstra’s departure follows that of EMEA originals chief Luke Hyams.

Malik Ducard, chief content officer at Pinterest, said: “This role is crucial as we work to drive meaningful engagement with creators, partners and their communities, through new pathways, tools and content creation on the Pinterest platform.”